Contact research

Contact research is how Enki IQ turns a name and a title into a usable profile of the person you're about to email or call. Every contact in your book can be researched, and the depth of the research depends on which tier you pick. This article covers what comes back, how research interacts with key decision maker identification, and the limits worth knowing.

What it produces

A completed contact research run gives you a profile of the person: their professional background, the parts of their public footprint that matter to a sales conversation, the topics they appear to care about, and the angle most likely to start a useful conversation. Where the contact has a LinkedIn presence, Enki IQ pulls and synthesizes that. Where Apollo enrichment is connected, the standard firmographic fields (email, phone, photo, role) are populated alongside the research.

The research appears on the contact detail page in a research panel that shows both the raw findings and the formatted summary. From there you can schedule a meeting with the contact, suggest an opportunity, convert the contact into an opportunity directly, or export the profile to PDF.

Tiered research at a glance

Contact research comes in two tiers. The higher tier produces a deeper, more comprehensive profile and takes longer; the lower tier is faster and cheaper and is the default for the long tail of contacts in your book. The tier dialog appears when you trigger research on a contact, so you can pick the right depth for the moment.

For a tier-by-tier breakdown of what each produces and when to use each one, see the best-practices article "Contact research tiers." The short version: pick the deeper tier when you're prepping for a meeting that matters; pick the standard tier when you're working through a list.

Both tiers are asynchronous. When you start a research run, Enki IQ shows you a progress loader. You can navigate away and come back; the job continues. If you click Generate a second time on the same contact while a job is in flight, the second click adopts the running job rather than starting a duplicate.

How it interacts with KDM identification

KDM stands for key decision maker; see the onboarding article "Tier review and KDMs" for the full definition and the confirmation flow. The relevant point here is that KDM status affects how Enki IQ prioritizes contact research.

Confirmed KDMs at Tier 1 accounts get the deeper research path because they are the people you most need to be sharp on. Confirmed KDMs are also exempt from the per-cohort cap that limits how many non-KDM contacts get researched in a single batch.

The Influence Map view on an account visualizes the reporting structure and relationships across confirmed and candidate contacts, which is useful when you're building a champion strategy that involves more than one stakeholder.

Limits to know

Contact research is metered against your monthly contact research quotas. Each tier has its own quota bucket on your plan; you can see remaining balance in Settings.

During onboarding, when Enki IQ runs cohort research on a freshly scored territory, the standard contact tier caps the number of non-KDM contacts researched per cohort at 40, sorted by contact score from highest to lowest. KDMs are exempt from this cap. The cap exists so a single onboarding run doesn't burn an entire month's contact quota on the long tail of a territory; nothing prevents you from researching more contacts on-demand from the contact list later.

Only contacts that have been researched (i.e., where research data exists on the contact) can be used as the persona target for a Practice session. If a contact isn't selectable in the practice picker, that's why.

Under the hood